the color of swim

a classic piece.
perfected.

finally...

shop blú

SEAMLESS DESIGN FOR MAXIMUM COMFORT

BREATHABLE FABRIC + ADAPTABLE DESIGN

INNOVATIVE LINER SUPPORT SYSTEM

LONG LASTING COLOR- FADE TECHNOLOGY

modern swimwear for modern people.

say goodbye to basic & embrace blú. swimwear reimagined by two mothers who know.

comfortable luxurious supportive sustainable

finally... your everyday, everywhere suit.

our guarantee... you’ll forget you’re even wearing them.

sustainable... and caring

fit for an olympian

This suit is snug, secure and perfect for any type of swimming... especially laps! The waistline and strap are extremely comfortable. 

Matti Rajakylä, former Finnish Olympian

blú is the best

I’m an athlete and love how I can go seamlessly from swimming to running to biking in my blú suit.

Brendan O'Reilly, customer

everyone loves them

Just tried on my suit this morning, never felt anything so comfortable! 

Thomas J. Sullivan, Co-Owner of Condon Sullivan Wealth Management

Wonderful Fit

I have put both of my kids in the sweet cheeks swimsuits for years. They have a wonderful fit, the fun patterns are like nothing I have seen for children before! And so colorful! 

Alexandra Kotur - former Editor of Vogue

I love these suits!

Having my own women owned business, Coco Baba Mom, I was one of the first supporters of blú swimwear. It was easy for me to share how much I love these suits because my girls would not take them off. Now that we live in California, my girls bike and wear these comfortable wee bathers to the beach and playground

Emma Heming Willis - Owner of CocobabaMom

Sensory Friendly

My son has autism and your swim shorts are the most comfortable for him.

The built in mesh underwear in most swim trunks make him very uncomfortable. Your swim trunks are more sensory friendly.

Jessica Jacob

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